With so many small businesses still without a website Ray's work was not over yet. How do you top a sell out success like flamin' hot sauce? We had to go bigger, and what could be bigger - than a celebrity scent!
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
Ray's work wasn't complete, but this time, we'd lost the novelty factor. We couldn't rely on the shock factor itself to generate coverage and customer engagement. We needed an idea that was stronger, funnier, and more surprising.
"Raygrance Number 1" was born.
The limited-edition perfume was available exclusively on www.raygrance.com, a site built using GoDaddy's Website Builder in under an hour. As the name suggests, Raygrance borrowed heavily from luxury fragrance marketing campaigns and poked fun at this industry in GoDaddy's signature tongue-in-cheek tone.
We delivered a full-funnel social strategy that took the best learnings from the previous year to take the campaign further With a similar budget, we exceeded our KPIs by 7x on impressions and drove significant uplift in sales and new customer targets year-on-year. Success has never smelt better.
