January 20, 2025
Back in 1950, Club Med pioneered the all-inclusive holiday concept. Over the years, the idea of “all-inclusive” has evolved, but many Aussies still hold onto outdated perceptions - think endless buffets and bottomless drinks. While those staples still exist, today’s all-inclusive experience is about something far more indulgent: luxury, adventure, and once-in-a-lifetime memories.
This is where Hopeful Monsters steps in. We’re thrilled to announce our partnership with Club Med as their creative agency across Australia and New Zealand. Together, we’ll help redefine what all-inclusive means for a modern audience.
Our collaboration kicks off with a splash of inspiration - a pop-up office in the Maldives (if only in our dreams). While we may not be packing our bags just yet, our ideas will transport Club Med’s messaging to the next level, showcasing the transformative power of their luxury experiences.
From snow-covered escapes to sun-drenched shores, Club Med’s destinations deliver so much more than the expected.
The all-inclusive holiday has come a long way since 1950, and we can’t wait to share the next chapter with Club Med.
And in other news:
