September 29, 2024
Every day, Aussie households throw the equivalent of 7.7 million meals in the bin as food waste.
The Great Unwaste - our new brand campaign for End Food Waste Australia - is Australia’s first collaborative campaign to help stop that, supported by the Australian Government. Grab a cuppa and read all about it over at Mumbrella:
Turning this campaign around in eight weeks has been a labour of love and we are so grateful to everyone who’s put in the extra work to make this happen. Thank you to all our brilliant Hopeful Monsters, from strategy and creative to developers, designers, publicists, producers and everyone in between. You’ve handled this behaviour change beast with that true Hopeful Monsters spirit.
In just the first 48 hours, we have generated over 500 pieces of earned coverage with almost 50 million impressions. More to follow.
We are proud to be doing our bit to turn food waste around. Let’s get going.
And in other news:
