If you haven’t heard of The White Lotus, where have you been?

Sun-drenched, scandalous, and dripping in decadence, the show is a cultural phenomenon. And with Season 3 dropping earlier this month, Thailand was suddenly on everyone’s radar.

We clocked the moment and moved fast, partnering with Club Med to explore The White Lotus effect on travel trends.

The result? A 60% surge in searches for Club Med Phuket in January - just as the hype hit its peak.

Armed with real-time data, we spun the insight into a killer story, dropping it the day of the premiere when anticipation was at an all-time high.

The payoff? Nearly 100 media hits, cementing Club Med as the must-book luxury destination for anyone looking to turn binge-watching into a boarding pass.

Check out some of the coverage here: 

Canberra Times
Port Stephens Examiner